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Are You Paying for Word-of-Mouth Marketing?
by Crystal deGoede* There are a lot of us that follow people on Twitter whom we have never met or heard of just because everyone else is following them. “They” must have something good to say, right?...
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Social Media: The New Solitaire?
by Denise Giacin* Flickr Image: The Progressive Lately I’ve been struggling with the social media paradox – is it good or is it bad? I use social media because it encourages me to be, well, social. You...
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Relationships and Referrals: Making the Most of Your Two Most Important...
Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...
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Why Are Marketing and PR Professionals Using Geo-Location or Location-Based...
This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital...
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Robot vs. Human
When was the last time that you called up a company for information and were patched directly through to a fellow human? I can’t remember when. In the past 30 days I’ve been on the phone with a cable...
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